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The Convency blog
Selling, explained for people who build products, not for people who studied sales. Plus honest comparisons against the tools you already know.
5 common B2B sales mistakes and what Y Combinator says to do instead
Agendor lists five common B2B sales mistakes. We pair each one with advice from Y Combinator talks on what a founder without a sales team can do instead.
GrowthHow to reach your first $10k in monthly revenue with a SaaS
$10k a month is a number of customers times a price. Using pricing and growth rules from Y Combinator, here is how to choose the version you can sell without a team.
Sales funnelCold outreach for founders: the seven principles Y Combinator teaches
Aaron Epstein of Y Combinator says most cold emails are terrible, so the bar is low. His seven principles, his funnel math and how to follow up, for founders without a team.
GrowthHow to get your first 10 customers for a SaaS: what Y Combinator founders actually did
Y Combinator asked dozens of founders how they got their first 10 customers. The pattern: network first, then things that do not scale, and tools only later.
Sales techRevenue intelligence in practice: the founder-sized version, not the platform
Most of what happens in a sales conversation never reaches a CRM. Revenue intelligence platforms fix that for teams — here is the version that fits one person.
Sales coachingHow to coach yourself when you are the only salesperson at the company
With no manager and no peer review, "how did that call go" has one biased judge — you. Here is how to check your own instinct against the actual conversation.
Sales operationsIt is the 25th and you are nowhere near your number. Do these five things today
Panic-mode selling means discounting and emailing strangers harder. Here is what actually recovers a bad month, starting with the pipeline you already have.
GrowthYour best customer already said yes once. Here is how to make them say it again
Enterprise "land and expand" needs a dedicated role and an NRR dashboard. You need one habit: a specific question, asked at the right moment.
Sales techConversation intelligence vs. revenue intelligence: what actually matters when you sell alone
These two terms get confused constantly, and neither was designed for a team of one. Here is the one idea worth keeping from both.
Sales funnelThe million-dollar leak in your funnel is not your price. It is your memory
Out of ten prospects who said "send me more info," how many did you actually follow up with twice? That gap is the leak — not your pricing.
SaaS metrics5 numbers to check before you hire your first salesperson
SaaS metrics dashboards are built for a team of five. Here are the 5 numbers you can track alone, on paper, before you hire anyone.
Sales processYou don't need an enterprise sales process — you need 3 habits
The standard B2B sales process was built to coordinate dozens of people who've never met. You're one person — here are the 3 habits that replace it.